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Non-Profits and For Profit

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 Another event I have attended in San Diego is the San Diego Comic-Con. This event was brought to my attention via social media and friends since it is arguably one of the largest events held annually in San Diego. The reason why I attended this event is because I love movies, TV series, gaming, and cosplay. The event featured celebrity panels, cosplay competitions, interactive exhibits, and merchandise sales. Additionally, there was a significant amount of crowds that were walking around downtown San Diego, thus making the entire city an active part of the event. Social media was instrumental in the way that attendees were consistently updating their experiences via the platform. Furthermore, some celebrity panels and special announcements were also streamed live on the internet for those who were unable to attend the event. I am very glad that I attended the event since it was entertaining and enjoyable, providing me with a totally unique experience. In particular, I was impresse...
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Blog Post 2: 3 Ads + Goals

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 In this case, I have developed three different advertisements targeting three stages of the consumer journey – awareness, consideration, and conversion. Each of them has a goal and a unique way of achieving that objective. Advertisement 1: Awareness Advertisement (TikTok/Instagram Reels) Idea: “Having trouble with your acne? So do we.” Goals: To raise brand awareness and get more followers Methods for Attaining Objectives: Utilize trending music for better visibility Demonstrate relevant issues before unveiling the product Make sure the video does not exceed 15 seconds Apply relevant hashtags such as #acnehelp and #skincareroutine Post at peak times (late evening) The advertisement aims at establishing an emotional connection with the viewers. Ad 2: Consideration Ad (Carousel Post) Theme: “Acne Treatment Routine That Actually Works!” Objective: Inform and gain credibility among prospective customers Steps to Fulfill Objective: Showcase each product (face wash, cream, and sunscreen...
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Blog Post 1: Short-Term Social Media Marketing Plan

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 In terms of the short-term social media marketing strategy for the skincare line that I want to launch, it should aim at educating the audience about the products. Specifically, I would try to build brand awareness, establish credibility, and generate some sales of my face wash, moisturizer, and sunscreen during the four weeks. First, I will need to identify the target audience, which will consist of people aged between 16 and 25 who have problems with acne or sensitive skin. Once the target audience is known, I will conduct competitor analysis to see what kind of posts are most effective and how I could differentiate myself from other skincare brands. Then, I will choose platforms where I will post my content. I think that Instagram and TikTok would be best for me, as they are very visual, which would help me showcase the products and promote them effectively. Lastly, I will create my branding and come up with a content calendar. Schedule Week 1 (April 27 - May 3): Complete brand...
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Part 2: Research Paid Social Media Advertising

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 Paid social media advertising is a type of online advertising where businesses pay to promote their content on platforms like Instagram, TikTok, Facebook, and Snapchat. These ads are usually labeled as “Sponsored” and are designed to blend in with regular content while still promoting a product or service. What makes paid social media ads powerful is their ability to target very specific audiences based on interests, behaviors, and demographics. One thing I discovered is that successful paid social media ads often feel natural and engaging rather than overly promotional. For example, many Instagram ads look like regular posts but include a product being used in a real-life setting. This makes them more relatable and increases the chances that users will interact with them. TikTok ads are especially effective when they follow trends or use popular sounds because they feel like part of the platform’s culture. An example of an effective paid ad would be a short TikTok video showing s...
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Part 1: Research Examples of Traditional and Online Advertising

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 It should be noted that advertising has evolved greatly since the dawn of the digital era. Traditionally, advertising included such elements as billboards, TV commercials, radio advertisements, and printed ads featured in magazines or newspapers. They had been present on the market for decades and targeted rather broad publics of customers. In addition, nowadays one can find advertisements placed on different social networks, websites, and even video-on-demand websites which allows companies to reach more specific audiences.      The first major difference is targeting. While traditional ads are broadcast to large audiences without much customization, online ads take advantage of collected data and reach out to particular individuals based on age, geolocation, interests, and behavior. Hence, compared to traditional ads, the latter are more effective due to their ability to reach those who are likely to be interested in a particular product.     O nline adv...
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Online tool

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      I have chosen the web-based service known as MailerLite for the promotion and expansion of my company brand. MailerLite is a platform which is used for creating marketing campaigns via emails. This service is perfect for small companies that need a budget-friendly method to reach their target audience. With MailerLite, you can easily create professional emails, maintain your subscriber list, and evaluate the effectiveness of each campaign. As my company requires maintaining close connections with its clients, MailerLite can serve as a great tool for that purpose.      Among the many reasons why I choose to use MailerLite is the fact that it’s very user-friendly. The software has a drag and drop editor where I can easily design my email marketing messages without requiring any advanced technical knowledge whatsoever. With the drag and drop editor, I am free to insert graphics, texts, and links to make my newsletters more presentable. This is neces...
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Businesses Listed on Google Search

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 Businesses Listed on Google Search Some of the businesses listed on Google have pages that feature vital information such as images, reviews, hours of operation, and rating. This information indicates how active the customers are. Starbucks The Starbucks business page features numerous photos and thousands of reviews. It is evident that its customers engage in rating and posting images on the page. McDonald's The McDonald's page features reviews, images, and most popular times. The level of interaction from customers is evident on this page. Target The Target page features information about stores, services, and customer reviews. People often post about their experience in the stores. Olive Garden The Olive Garden page features food images and reviews by customers. It is evident that the customers share their dining experience. Walmart The Walmart page features thousands of reviews and images, among other things.
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