Blog Post 2: 3 Ads + Goals

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 In this case, I have developed three different advertisements targeting three stages of the consumer journey – awareness, consideration, and conversion. Each of them has a goal and a unique way of achieving that objective.

Advertisement 1: Awareness Advertisement (TikTok/Instagram Reels)

Idea: “Having trouble with your acne? So do we.”

Goals: To raise brand awareness and get more followers

Methods for Attaining Objectives:

Utilize trending music for better visibility

Demonstrate relevant issues before unveiling the product

Make sure the video does not exceed 15 seconds

Apply relevant hashtags such as #acnehelp and #skincareroutine

Post at peak times (late evening)

The advertisement aims at establishing an emotional connection with the viewers.

Ad 2: Consideration Ad (Carousel Post)

Theme: “Acne Treatment Routine That Actually Works!”

Objective: Inform and gain credibility among prospective customers

Steps to Fulfill Objective:

Showcase each product (face wash, cream, and sunscreen)

Add benefit to each step

Use appealing visuals

Feature customer testimonial/review

Include Call-to-Action: “Pin This Routine”

This ad is designed to inform and gain credibility with potential customers.

Ad 3: Conversion Ad (Story/Post Promotion)

Theme: “Get Clear Skin! – 15% Discount On Your First Purchase”

Objective: Create sales/conversions

Steps to Fulfill Objective:

Provide discount offer to create urgency

Add call-to-action button: “Purchase Now”

Attach weblink

Use before and after images

Use retargeting strategy

This ad is focused towards converting prospective customers into paying customers.

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