CSIT155-SP26-RamirezC

 Another event I have attended in San Diego is the San Diego Comic-Con. This event was brought to my attention via social media and friends since it is arguably one of the largest events held annually in San Diego. The reason why I attended this event is because I love movies, TV series, gaming, and cosplay. The event featured celebrity panels, cosplay competitions, interactive exhibits, and merchandise sales. Additionally, there was a significant amount of crowds that were walking around downtown San Diego, thus making the entire city an active part of the event. Social media was instrumental in the way that attendees were consistently updating their experiences via the platform. Furthermore, some celebrity panels and special announcements were also streamed live on the internet for those who were unable to attend the event. I am very glad that I attended the event since it was entertaining and enjoyable, providing me with a totally unique experience. In particular, I was impresse...

 In this case, I have developed three different advertisements targeting three stages of the consumer journey – awareness, consideration, and conversion. Each of them has a goal and a unique way of achieving that objective. Advertisement 1: Awareness Advertisement (TikTok/Instagram Reels) Idea: “Having trouble with your acne? So do we.” Goals: To raise brand awareness and get more followers Methods for Attaining Objectives: Utilize trending music for better visibility Demonstrate relevant issues before unveiling the product Make sure the video does not exceed 15 seconds Apply relevant hashtags such as #acnehelp and #skincareroutine Post at peak times (late evening) The advertisement aims at establishing an emotional connection with the viewers. Ad 2: Consideration Ad (Carousel Post) Theme: “Acne Treatment Routine That Actually Works!” Objective: Inform and gain credibility among prospective customers Steps to Fulfill Objective: Showcase each product (face wash, cream, and sunscreen...

 In terms of the short-term social media marketing strategy for the skincare line that I want to launch, it should aim at educating the audience about the products. Specifically, I would try to build brand awareness, establish credibility, and generate some sales of my face wash, moisturizer, and sunscreen during the four weeks. First, I will need to identify the target audience, which will consist of people aged between 16 and 25 who have problems with acne or sensitive skin. Once the target audience is known, I will conduct competitor analysis to see what kind of posts are most effective and how I could differentiate myself from other skincare brands. Then, I will choose platforms where I will post my content. I think that Instagram and TikTok would be best for me, as they are very visual, which would help me showcase the products and promote them effectively. Lastly, I will create my branding and come up with a content calendar. Schedule Week 1 (April 27 - May 3): Complete brand...