Part 1: Research Examples of Traditional and Online Advertising

-

 It should be noted that advertising has evolved greatly since the dawn of the digital era. Traditionally, advertising included such elements as billboards, TV commercials, radio advertisements, and printed ads featured in magazines or newspapers. They had been present on the market for decades and targeted rather broad publics of customers. In addition, nowadays one can find advertisements placed on different social networks, websites, and even video-on-demand websites which allows companies to reach more specific audiences.

    The first major difference is targeting. While traditional ads are broadcast to large audiences without much customization, online ads take advantage of collected data and reach out to particular individuals based on age, geolocation, interests, and behavior. Hence, compared to traditional ads, the latter are more effective due to their ability to reach those who are likely to be interested in a particular product.

    Online advertising allows gathering precise data on its efficiency while traditional ads often do not provide enough information to measure success rates. Namely, it is quite difficult to estimate how many people saw a certain ad in an old-fashioned manner. In contrast, online advertising provides exact numbers of clicks, views, and conversions, helping advertisers to refine and improve their campaigns instantly.

    These two types are different yet very similar as they employ the same approaches aimed at grabbing attention, increasing brand awareness and persuading people to purchase a particular product or attend an event.

    The billboard and magazine advertisement are typical examples of traditional ads as they are present offline, are non-interactive, and reach rather wide publics of people. Conversely, the Instagram sponsored post and the video commercial from YouTube can be considered online ads as they target particular individuals and encourage them to engage through interactions.

Comments

Post a Comment

Popular posts from this blog

Module 1: My Blog Theme

-
   When I was picking a theme for my blog, I wanted something that felt simple and not overwhelming. Since I'll be using this blog every week for class, I didn't want anything too busy or distracting. This theme stood out to me because it feels clean and organized, which makes it easier to focus on the actual writing instead of the design.   I also really liked the colors and the background image. The soft landscape and neutral tones make the blood feel calm and relaxed, which I appreciate. It gives off a peaceful vibe and makes the blog feel like a comfortable space to come back to each week, especially when I'm writing longer posts or reflecting on what we're learning.   Another reason I chose this theme is because it's easy to read and navigate. Everything feels laid out in a clear way, and the posts are easy to find. I like that the design doesn't take attention away from the content, because I want my writing to stand out more than the b...
Read more

M4 My Business and My Brand

-
 My business and My Brand      I thought of a business idea that connects to my interest in health, wellness, and daily life. My business would be a smoothie and nutrition brand that helps people feel confident, energized and healthy in a way that works with their everyday routines. The main goal is not just weight loss, but building balanced habits that fit into busy lives. My brand would be simple, supportive, and motivating. I want people to feel encouraged when they see my content or try products, not judged. The look would be clean and calm, using soft neutral colors and simple designs so the brand feels welcoming and easy to connect with. My main audience would be young adults who want to get  healthier, start working out, or build better routines but do not know  where to start. I want my business to feel like a helpful guide, not something that feels overwhelming or too hard to try. A possible tagline for my brand is, "Healthy habits, real life bala...
Read more

Blog Post 2 - M3B: Defining My Target Market

-
      If I were creating my own business or working in social media marketing, my ideal target market would probably be young adults between about 18-30 years old who are interested in fitness, wellness, and improving their lifestyle. A lot of people in this age group are students or starting their careers, so they look for brands that feel motivating but still realistic and affordable. They also spend a lot of time on social media, which makes  platforms like instagram and TikTok really important for reaching them.      I'm especially interesting in working with fitness or lifestyle focused brands. For this type of audience, the content would need to feel genuine instead of overly perfect. I would want to share things like short workout clips, simple daily routines, motivational reminders, and behind the scenes moments. Content that feels real is usually more relatable, and that helps people trust the brand more.      Another big p...
Read more